The Era of Online Customer Engagement discussion How has the transition to Web 4.0 affected the field of marketing communications? this is the question yo

The Era of Online Customer Engagement discussion How has the transition to Web 4.0 affected the field of marketing communications?

this is the question you will need to build the notes along with the article provided. what you need to do is just link the concept from the chapter to the article. if possible find an ad that explain it. 
https://www.business2community.com/online-marketing/web-4-0-the-era-of-online-customer-engagement-0113733
write me a notes for a presentation of 2 minutes about this article and how its related to the concept of the chapter. The article already been provided what you need to do is just link the concept from the chapter to the article.
any questions sends a message. Objective 8.2 How has the transition to Web 4.0 affected the field of
marketing communications?
One recent study revealed that many companies have slashed traditional media marketing
budgets and moved the funds to online communications. Many marketing experts believe
that online searches, email, social media conversations, digital ads, and mobile marketing
will soon constitute a significant portion of marketing expenditures. The transition from
Web 1.0 to Web 4.0 changed the ways consumers communicate and interact (see
Figure 3.20
Figure 8.2 Primary Characteristics of Web 1.0 to 40
• Web 2.0
• Static content provided by creator
· Dominated by institutions and businesses
• Commercially and technically based
• Web 2.0
Content is socially based and audience generated
• Web 3.0
• Content driven by online metrics
• Integration of content and communications
• Instant real-time communications
• Web 2.0
• Customer engagement
. Cloud operating systems
• Web participation a necessity
In the 1990s, the internet (Web 1.0) was typified by static content provided by a site’s
creator. Businesses and institutions included little consumer involvement on websites.
These commercially-and technically-based organizations created sites that were crude,
simple, and designed to accomplish one specific function
As Web 2.0 dawned content became more socially-based and audience-oriented. Social
networking sites such as Facebook and MySpace emerged. People wrote blogs. E-commerce
expanded and consumers began purchasing products online. Sites became more appealing
and customer-focused as competition drove web designers to create customer-friendly
experiences.
8.2: Web 4.0
Content is so cally basea ane 20ence generated
Web 3.0
• Content driven by online metrics
• Integration of content and communications
• Instant real-time communications
• Web 4.0
. Customer engagement
• Cloud operating systems
• Web participation a necessity
In the 1990s, the internet (Web 1.0) was typified by static content provided by a site’s
creator. Businesses and institutions included little consumer involvement on websites.
nese commercially-and technically-based organizations created sites that were crude,
simple, and designed to accomplish one specific function.
As Web 2.0 dawned, content became more socially-based and audience-oriented. Social
networking sites such as Facebook and MySpace emerged. People wrote blogs. E-commerce
expanded and consumers bezan purchasing products online. Sites became more appealing
and customer-focused as competition drove web designers to create customer-friendly
experiences
Integration, online metrics, and real-time instant communications characterized Web 3.0. As
marketers realized the wealth of online metrics available and the ability to track browser
behavior on the web, content on sites became metric-driven. Individuals searching on a site
for hiking supplies found that the next time they logged onto the site, hiking-related
supplies would be prominently promoted on the main page. With online metrics came
integration of the web with every aspect of a company’s marketing program, both online
and offline. The things consumers viewed online matched what they encountered offline.
223
Web 2.0 contains the key characteristics of customer engagement, cloud operations, and
web participation Companies cannot just sell products to individuals and then allow
customers to post reviews. Engagement constitutes the primary business model for Web 4.0.
Successful marketing programs utilize the web to connect with customers through various
venues such as social media, blegs, and Twitter. Smartphones and tablets grant consumers
access to thousands of apps and the ability to operate using the cloud. People can access
brands anywhere, at any time. Consequently, websites must function en all platforms from
desktop computers to tablets to mobile phones.

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