purchasing decisions of business to business and consumer clients | .
Respond to the following in a minimum of 175 words:
In view of the fact that women influence 80-85% of new car purchases, do you feel that auto manufacturers and dealers are marketing effectively to women? Defend your argument either way, then discuss what additional marketing techniques could be used in reaching this critical (women s) segment.
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purchasing decisions of business to business and consumer clients |
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