MGT201 Saudi Electronic Marketing Management questions please write the answers under each question :)Assignment Regulations: Justify your answers with the

MGT201 Saudi Electronic Marketing Management questions please write the answers under each question :)Assignment Regulations: Justify your answers with the help of course materials, Text Book, Online resources Answer should be in not less than 1000 words. All students are encouraged to use their own words.Referencing is necessary and student must apply APA Referencing Style.A mark of zero will be given for any submission that includes copying from other resource without referencing it.The work must be your own work, which means plagiarism will result in ZERO marks. College of Business Administration
MGT201- Marketing Management
Course Code: MGT 201
Student’s Name:
Academic Year: 1439/1440 H Students ID Number:
Semester: 2nd
Students Grade:
CRN:
Level of Mark:
Assignment- 2
Assignment Questions:
Taking into consideration a company of your choice and its products/services,
1. Discuss how companies choose target-marketing strategy and identify attractive market
segments. Improve your answer with examples.
2. How do firms manage all of their products and services? What are the steps in the best
development process for new products/services?
College of Business Administration
MGT201- Marketing Management
Course Code: MGT 201
Student’s Name:
Academic Year: 1439/1440 H Students ID Number:
Semester: 2nd
Students Grade:
CRN:
Level of Mark:
Assignment- 2
Total Grades for the assignment- 05
Due date- End of Week- 11th
Learning Outcomes:
? Ability to formulate marketing strategies that incorporate psychological and sociological
factors which influence consumers (Lo 1.9).
? Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3
& 2.6).
Assignment Questions:
Taking into consideration a company of your choice and its products/services,
1. Discuss how companies choose target-marketing strategy and identify attractive market
segments. Improve your answer with examples.
2. How do firms manage all of their products and services? What are the steps in the best
development process for new products/services?
Assignment Regulations:
• Justify your answers with the help of course materials, Text Book, Online resources
• Answer should be in not less than 1000 words. All students are encouraged to use their
own words.
• Referencing is necessary and student must apply APA Referencing Style.
• A mark of zero will be given for any submission that includes copying
fromother resource without referencing it.

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