MBA 665 SNHU Impact of Governmental Action on Amazon Inc Memorandum Paper The company that I am working with is Amazon. Paper should be 8-10 pages double s | Course Hero

MBA 665 SNHU Impact of Governmental Action on Amazon Inc Memorandum Paper The company that I am working with is Amazon. Paper should be 8-10 pages double space.(Note that this paper is in MEMO format. Look online for appropriate memo templates or use one that I have posted here: https://owl.purdue.edu/owl/subject_specific_writin…In your role as vice president of governmental affairs, your boss, the business’s CEO, is considering retaining an outside consulting firm to assist the company with a government issue that it is facing. Jack Harris is the president of that firm, which is called Crisis Consulting. Jack has told your boss that he will not know if he can help until he learns more information about your company and the issue it faces. Your CEO has asked you to prepare a memo that will provide a detailed overview of your company as well as the government action. MBA 665 Final Project Milestone Two Guidelines and Rubric
Prompt: The final project for this course is the creation of an impact of governmental action on a business paper. For Milestone Two, you will submit the
Overview section of your final project, which continues building on what you started in Milestone One to complete Section I of the final project critical elements.
You will provide the business profile and governmental action, revised according to feedback received on Milestone One, then add organization and teams,
stakeholders, and current environment. Be sure to support all factual claims/positions with appropriate citations to your research materials.
Specifically, the following critical elements must be addressed:
I.
Overview: In your role as vice president of governmental affairs, your boss, the business’s CEO, is considering retaining an outside consulting firm to
assist the company with a government issue that it is facing. Jack Harris is the president of that firm, which is called Crisis Consulting. Jack has told your
boss that he will not know if he can help until he learns more information about your company and the issue it faces. Your CEO has asked you to prepare
a memo that will provide a detailed overview of your company as well as the government action that is it facing. Address the following:
A. Business Profile: Provide a brief profile of the business and the industry it occupies, including the business’s market share and competitors, as
well as opportunities and threats facing the business and industry outside of the particular governmental action now facing the business.
B. Governmental Action: Analyze the potential governmental action or political challenge that will affect the business in this particular situation.
C. Organization and Teams: Describe the organization of the company, including divisions and project teams, and the manner in which the company
has used these teams to respond to government regulations in the past.
D. Stakeholders: Describe the company’s internal and external stakeholders. In your description, include the actions taken by the stakeholders to
date to influence the political process and advocate for the business’s interests.
E. Current Environment: Describe the current business environment, both financial and otherwise, including the initial reaction of the company to
the situation and the initial position taken by political actors and other stakeholders.
Guidelines for Submission: Your paper must be submitted as an 8-10 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and sources cited in APA format.
Rubric
Critical Elements
Overview:
Business Profile
Proficient (100%)
Briefly profiles selected business
and industry it occupies, including
market share, competitors,
opportunities, and threats
Needs Improvement (70%)
Profiles selected business and
industry it occupies, including
market share, competitors,
opportunities, and threats, but
response is wordy or vague
Overview:
Accurately analyzes potential
Analyzes potential governmental
Governmental
governmental action or political
action or political challenge that
Action
challenge that will affect business will affect business, but with gaps
in accuracy or detail
Overview:
Comprehensively describes the
Describes the organization of the
Organization and organization of the company,
company, including divisions and
Teams
including divisions and project
project teams, and the manner in
teams, and the manner in which
which the company has used teams
the company has used teams to
to respond to past government
respond to past government
regulations, but description is
regulations
cursory or inaccurate
Overview:
Comprehensively describes
Describes company’s internal and
Stakeholders
company’s internal and external
external stakeholders, including
stakeholders, including actions
actions taken by stakeholders to
taken by stakeholders to influence influence political process and
political process and advocate for advocate for business interests, but
business interests
description is cursory or inaccurate
Overview: Current Comprehensively describes current Describes current business
Environment
business environment, including
environment, including financial
financial status, initial reaction of
status, initial reaction of company
company to situation, and initial
to situation, and initial position
position taken by stakeholders
taken by stakeholders, but
description is cursory or inaccurate
Articulation of
Submission has no major errors
Submission has major errors
Response
related to citations, grammar,
related to citations, grammar,
spelling, syntax, or organization
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Not Evident (0%)
Does not profile selected business
and industry it occupies
Value
15
Does not analyze potential
governmental action or political
challenge that will affect business
15
Does not describe the organization
of the company and the manner in
which the company has used teams
to respond to past government
regulations
20
Does not describe company’s
internal and external stakeholders
20
Does not describe current business
environment
20
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
Total
10
100%
RUNNING HEAD: Milestone 1: Impact of governmental action on Amazon Inc
ELIZABETH JOHNSON
Milestone 1: Impact of governmental action on Amazon Inc
JULY 5, 2020
MBA 665 GOVERNMENT IMPACT ON BUSINESS
SOUTHERN NEW HAMPSHIRE UNIVERSITY
Milestone 1: Impact of governmental action on Amazon Inc
I.
Topic Selection:
A.
Business Profile:
1
Amazon Inc was on July 5, 1994 as a website that sold books to college students. Johnson
(2019) states “CEO Jeff Bezos’ vision for the company was that he wanted Amazon to be an
everything store.” The companies mission statement is to be earth’s most customer centric
company. Amazon also believes they should be the place where anyone can come to discover or
find what they could be searching for online. The logo that Amazon uses is an arrow from letter
A to Z. The meaning behind this is it implies that the company is ready to deliver anywhere in
the world. Amazon is 100% operated online and has never manufactured a product nor have they
owned a storefront. The website includes a wide assortment of offerings such as clothing,
automotive supplies, electronics, furniture, food etc.
Although Amazon started out as an online retailer of books, the company has grown to
become the largest e-commerce company by revenue in the United Sates. Currently, Amazon
competes for market share with major corporations worldwide. In 2018 Amazon reached a
market capitalization of $1 trillion. The company breaks down its revenue stream into 5
categories: online stores, physical stores, third-party sellers, subscription services, and Amazon
Web Services. The company has many rivals and they are: Netflix, Apple, Google (Subscription
services) Target, Walmart, Best Buy, Costco (Retail) and Oracle, Microsoft, and IBM (Web
Services) (Segal, 2020).
According to Roberta Greenspan (2019), Amazon has various threats towards its
operations in different markets. Based on the SWOT analysis she conducted on Amazon,
competition is the strongest threat against the company, another threat is imitation which could
reduce company’s market share. Based on the company’s marketing mix they currently address
Milestone 1: Impact of governmental action on Amazon Inc
2
the potential effects of this threat. Competitive pressure represents the strategic management
challenges in the markets for consumer electronics, retail, e-commerce, online digital content
distribution, cloud-based services, and other information technology services (Greenspan, 2019).
B.
Governmental Action:
Potential government action that will affect Amazon’s business is the e-commerce giant’s
exposure to possible antitrust litigation. For many years, the company was protected from laws
that focused on breaking up destructive monopolies. This is due in part to Amazon’s reputation
for low prices and great customer service. In 2019, Amazon faced probes into its competitive
practices from various branches of the federal government. Although they are currently being
closely monitored the worst-case scenario for Amazon would be the government breaking up its
business or restricting its practices. According to Ben Unglesbee (2019), the investigations could
shed more light on the structure of the modern retail market and one of the industry’s most feared
players. Bloomberg has reported that neither the FTC nor Amazon have confirmed the probe.
Their report follows an announcement from the department of justice stating, “they are reviewing
whether and how market-leading online platforms have achieved market power and are engaging
in practices that have reduced competition, stifled innovation, or otherwise harmed consumers.”
In March of 2020, Amazon was officially hit with an antitrust class action lawsuit. The
suit alleges that the company’s policy with third-party sellers forces them to sell their products
on other competitor’s sites at the same prices like on Amazon. The suit also says, “Amazon has
obtained monopoly power in the U.S. retail e-commerce market, as demonstrated by its power to
set the prevailing prices of the vast majority of consumer goods offered for sale on the internet
and that it exercises extraordinary control over millions of its online retail competitors”
(Bronstad, 2020).
Milestone 1: Impact of governmental action on Amazon Inc
3
References:
1. Amazon Mission statement (n.d.) Retrieved from:
https://www.amazon.jobs/en/working/working-amazon
2. Bronstand, A. (2020). Amazon Hit With Antitrust Class Action. Retrieved from:
https://www.law.com/2020/03/20/amazon-hit-with-antitrust-classaction/?slreturn=20200605153019
3. Greenspan, R. (2019). Amazon.com Inc. SWOT Analysis & Recommendations.
Retrieved from: http://panmore.com/amazon-com-inc-swot-analysis-recommendations
4. Johnson, E. (2019). MBA 550 Final Project Part II Leadership Assessment (Unpublished
Manuscript). Southern New Hampshire University.
5. Segal, T. (2020). Who Are Amazon’s (AMZN) Main Competitors? Retrieved from:
https://www.investopedia.com/ask/answers/120314/who-are-amazons-amzn-maincompetitors.asp
6. Unglesbee, B. (2019). Is Amazon on a collision course with the government? Retrieved
from: https://www.retaildive.com/news/is-amazon-on-a-collision-course-with-thegovernment/563622/

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