COM 656 Southern New Hampshire University Kylie Cosmetics Campaign Outline Instructions For this milestone, you will draft your campaign outline with your | Course Hero

COM 656 Southern New Hampshire University Kylie Cosmetics Campaign Outline Instructions

For this milestone, you will draft your campaign outline with your selection of three to five digital tools that will be employed.

Compose a digital campaign outline that develops the campaign and the brand imaging strategies:

? Identify current social trends related to the campaign.

? Identify the target audience.

? Identify the three to five digital tools that you recommend for the campaign.

? Describe brand imaging strategies (remember, you want to capture a consistent theme).

? Evaluate and estimate future trends in relation to your campaign based on a demonstrated proficiency in the general language of technology and relevant tools. How can the tools you recommend be employed to capture future trends?

CHOSEN COMPANY: Kylie Cosmetics

GUIDELINES ATTACHED

ADDITIONAL SOURCES ATTACHED COM 656: Campaign Outline Guidelines and Rubric
Prompt: For Milestone Three, you will draft your campaign outline with your final selection of the three to five digital tools that will be employed. Compose a
digital campaign outline that develops the campaign and the brand imaging strategies:
?
?
?
?
?
Identify current social trends related to the campaign.
Identify the target audience.
Identify the three to five digital tools that you recommend for the campaign.
Describe brand imaging strategies (remember, you want to capture a consistent theme).
Evaluate and estimate future trends in relation to your campaign based on a demonstrated proficiency in the general language of technology and
relevant tools. How can the tools you recommend be employed to capture future trends?
Remember that this is an outline, not a final version of the campaign. However, this should be a solid start to your campaign.
Guidelines for Submission: Double-spaced Word document, 12-point Times New Roman font, one-inch margins, APA format, two to three pages in length (not
including title page and references).
Rubric
Critical Elements
Social Trends
Exemplary (100%)
Meets “Proficient” criteria and
uses clear and relevant examples
Proficient (90%)
Identifies current social trends
and describes how the company
should be communicating
Target Audience
Meets “Proficient” criteria and
shows how the digital tools can
be used to reach the target
audience
Meets “Proficient” criteria, and
tools selected are varied and
unique
Identifies the target audience,
using clear and specific examples
Digital Tools
Brand Imaging
Strategies
Meets “Proficient” criteria, and
brand imaging strategies use an
engaging theme
Future Trends
Meets “Proficient “criteria and
uses research to substantiate
ideas
Submission is free of errors
related to citations, grammar,
spelling, syntax, and organization
and is presented in a
professional and easy-to-read
format
Articulation
of Response
Recommends three to five digital
tools for the digital campaign and
substantiates recommendations
with research
Effectively describes brand
imaging strategies that will be
employed, using specific and
relevant details
Evaluates future trends and
recommends how to engage
upon these trends
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Needs Improvement (70%)
Does not sufficiently describe
current social trends to establish
how the company should be
communicating
Does not sufficiently identify the
target audience and/or does not
use examples
Not Evident (0%)
Does not identify current social
trends
Does not identify the target
audience
15
Recommends three to five digital
tools, but recommendations are
not substantiated or well suited
to the company
Describes brand imaging
strategies but does not use
details
Does not recommend three to
five digital tools
10
Does not describe brand
imaging strategies
25
Does not sufficiently evaluate
future trends or recommend how
to engage upon these trends
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Does not evaluate future
trends
25
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total
Value
15
100%
Running head: DIGITAL TOOLS
1
Digital Tools
Kayla Naz Taheri
COM 656
Southern New Hampshire University
1. MailChimp
DIGITAL TOOLS
2
a. Effectiveness of Reaching the Target Audience
According to Niculescu et al. (2019), Mailchimp has more than 12 million customers,
making it a global top email marketing provider. It is useful for the following reasons. Firstly
MailChimp dates back to 2001, a period when just a few companies used email marketing.
Secondly, it gives self-service support options to ease the process of finding all the answers
regarding the brand. Additionally, the tool offers a free plan for the firms with less than 2000
subscribers and the organizations that do not send more than 12000 emails per month. Kylie
Cosmetics being a start-up firm, it will enjoy a large customer target base of over 12 million
people but just starting with less than 2000 subscribers, to guarantee free use. All these qualities
make MailChimp a useful tool for reaching the target audience.
b. How to Develop an Audience to into an Online Community
i.
Navigate to the Audience tab.
ii.
If you have more than one audience, click the Current audience drop-down and choose
the one you want to work with.
iii. Click the Manage Audience drop-down and choose Manage contacts.
iv. Click Groups.
v.
Click Create Groups to expand the group options.
vi. Choose an option for how the groups will appear on your signup form.
vii. Type in a Group category and at least one Group name. The Group category is the
overall category or theme for your groups and is visible to subscribers. Create
something descriptive, like, “new cosmetics,” and use the Group names to display
different options.
DIGITAL TOOLS
3
viii. To add more Group names, click Add Group.
ix. Click Save.
c. Benefits and Shortcomings
MailChimp allows Kylie Cosmetics to send emails to a big group of people at once. It facilitates
the creation, management, and automation of email campaigns. Also, at the start, it is free for
less than 200 subscribers. However, it is challenging to develop a membership-based site.
2. Trello
a. Effectiveness of Reaching the Target Audience
Trello is a modern tool for saving time and avoiding frustrations. It provides a platform
where one can post a blog post before publishing the final version for the target audience to
attract improvements. Trello saves organizations from confusion and missed messages.
Minchew (2019) rank Trello as the best tool for collaboration on marketing tasks.
b. How to Develop an Audience to into an Online Community
i.
Make the road mapping board public so that the subscribers can come and join.
ii.
The customers subscribe to cards to enable them to follow all the progress across the
board.
iii. Set up voting and commenting permissions to invite the entire community to be part of
the development process.
c. Benefits and Shortcomings
Trello is efficient, as it takes just a few minutes to set up. Consequently, it allows a quick
invitation and participation of the members. However, Trello has integration limitations.
3. Followerwonk
DIGITAL TOOLS
4
a. Effectiveness of Reaching the Target Audience
Followerwonk is useful in facilitating the process of improving Kylie Cosmetics’ social
media marketing strategy. The firm can use it to dig into the analytics data of both Facebook
and Twitter. It has three primary purposes. Firstly, it finds the necessary information. Kylie
Cosmetics can use it to search Twitter and Facebook bios and compare accounts. Secondly, it
analyses information. It can break down the firm’s follower list by bio, location, and other
criteria. Lastly, it optimizes. It can match the strategy to follow gains and losses and
subsequently establish the content that performs best. All three work jointly to facilitate the
process of reaching the target audience.
b. How to Develop an Audience to into an Online Community
i.
Lay the groundwork by defining a SMART goal and deciding the metrics for measuring
success.
ii.
Identify the audience and what they care about.
iii. Execute.
iv. Measure, test, and repeat the process.
c. Benefits and Shortcomings
The tool is easy to use, and it is instrumental in its roles. It does not require any technical
training for the members of the organization to use. At the same time, it meets all its goals
promptly. However, Followerwonk cannot be used with other social media platforms,
particularly Instagram, Linkedln, and Facebook.
DIGITAL TOOLS
5
References
Anonymous (n.d.). 10 Online Marketing Tools You Need When Starting a Business. The AllIn-One SEO Tool. https://neilpatel.com/blog/10-online-marketing-tools-you-needwhen-starting-a-business/
Fenton, A. Social media analysis tools and analysis.
Minchew, T. (2015). Who’s on First?: License Team Workflow Tracking With Trello. Serials
Review, 41(3), 165-172.
DIGITAL TOOLS
6
Niculescu, A., Dumitriu, D., Purdescu, C., & Popescu, M. A. M. (2019). Enhancing Brand
Value of Modern Organizations through Digital Marketing Tools and Techniques: A
Study on Top Ten Romanian Companies. TEM Journal, 8(1), 171.

Purchase answer to see full
attachment