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Analysis of a Social Media Campaign – Friday 5pm Week 5, 20% (Individual Submission)

Overview

Social media has found its way into most people’s lives in some capacity. Whether users are constantly posting and consuming media, or they perhaps utilise their socials once or twice a week, social media has become an incredibly efficient and broad-reaching method to engage audiences. It is also a very useful way to find new audiences and publics.

Content producers are very aware of the potential of social media, so will often produce short and long-term social media campaigns for whatever they are working on to spread the news to those who are interested, and to find new audiences. However, merely creating a Facebook page and publishing a few updates will rarely work. It is a highly strategic and targeted process that affords the logics of social media to ensure it is seen by those targeted audiences and publics.